CO129-454 - Acting Governor Claud Severn - 1919 [4-6] — Page 342

CO129 Colonial Office Hong Kong Records 理藩院香港檔案 All

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THE TRADE OF SOUTH CHINA,

any other business organisation has similar in- formation in its possession. These lists are at the disposal of our clients.

8. We check all publications and accounts and generally carry through all work done by the larger advertising agencies in the West.

China is virgin soil as far as scientific advertising is concerned. The people are there; the money is waiting. The foreign traders have never yet been able to make a direct appeal to the public.

After four years of constant work we have overcome the difficulties in the way of modern trading in a country where Western methods have not been understood and different dialects are spoken, and we can now offer the Allied merchant all the facilities to which he is accustomed in the great centres of population in Britain and America.

A great trade boom is anticipated in the near future. China is one of the very few markets which still awaits exploitation. Competition will be keen. Our Organisation is supported by the Chambers of Commerce, the Colonial Government, the Board of Trade and by all interested in Far Eastern business. It is recognised as an absolutely essential factor in rapid business development.

We solicit enquiries either regarding advertising or trade possibilities. All communications should be address- ed to-

Publicity Bureau for South China,

c/o E. A. M. WILLIAMS, Esq.,

Secretary,

CHAMBER OF COMMERCE,

HONGKONG,

THE TRADE POSITION OF HONGKONG

AS REGARDS SOUTH CHINA.

From her geographical position Hong- kong's most intimate relations are naturally with China and more particularly with South China. Her relation to the latter territory is much the same as would be that of the Isle of Wight to the south-west counties of England, were that island French territory, and the Solent and Spithead the only harbours in or near those areas at which other than const- ing steamers called. Southampton must be imagined as Canton with a population of 2,000,000, eighty miles inland on a river navigable for small steamers, and the various railway systems as greater and lesser water- ways navigated by large numbers of light- draft steamers, launches, and sailing craft of all descriptions.

-Hongkong Trade and Shipping Returns for 1918.

The Bureau will be glad if mer- chants, having taken note of the address, will pass this pamphlet on to others in-

terested.

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